Prusa Turns Up the Heat With Wildly Creative Core One Promo Video
When most companies unveil a flagship product, they lean on polished demos, sleek animations, and scripted testimonials. Prusa Research decided to do something very different.
In a bold new promotional video for the Prusa Core One 3D printer, the company hands the reins to a narrator who admits they’ve been given “too much creative freedom.” The result? A flamethrower is pointed directly at the Core One, followed by a full-blown car collision.
A Destructive Test With a Point
The stunts may look outrageous, but they underline a simple message: the Core One is built to last. Even after being scorched and struck by a vehicle, the machine keeps on printing. At one point, the presenter casually stands on top of a unit that continues to operate flawlessly beneath his feet.
Prusa uses these jaw-dropping visuals to emphasize that the Core One isn’t a fragile gadget, but rather an investment-grade tool designed for professionals and hobbyists alike. The video cheekily advises viewers not to replicate these tests at home, but by then, the point has been made loud and clear.
Durability, Repairability, and Upgradability
Beyond the spectacle, the narration makes a series of important claims. The Core One is:
- Durable enough to survive abuse most electronics wouldn’t.
- Repairable, with spare parts readily available directly from Prusa.
- Upgradeable, allowing owners to evolve their machines rather than replace them when new models drop.
That last point is a jab at broader consumer electronics trends, where upgrading is often made intentionally difficult. Prusa flips that script by encouraging longevity and modular growth.
Humor Meets Engineering
The video balances slapstick destruction with real technical highlights: a high-flow nozzle for faster prints, industry-leading cooling, low-cell sensor precision, and the company’s award-winning extruder system. It also nods to Prusa’s ecosystem, from the open-source PrusaSlicer software to the millions of ready-to-print projects available on Printables.com.
Even founder Josef Průša makes a reluctant cameo, humorously protesting: “I wasn’t [open to being in the video]. Who approved that?”
Anyway, here is the video for those that would like to watch it!
Why This Works
In an industry where printer specs often blur together, Prusa’s latest ad cuts through the noise with sheer entertainment. It’s memorable, meme-worthy, and perfectly aligned with the maker community’s playful spirit. More importantly, it reassures potential buyers that the Core One is not just another consumer gadget — it’s a rugged, long-term companion for serious projects.
The Core One “basically sells itself,” the narrator claims. After watching this video, it’s hard to argue.
Have you got a CORE ONE? DO you think this would help sway those that are in the market for a new 3d printer? Let us know in the comment section, we would love to know what you think.
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